The 7 reasons to integrate Open Banking with Continuous Access into your customer journeys with Meelo

Open banking, made possible by the PSD2 directive, opens up new perspectives for businesses, in particular thanks to the notion of continuous access. From now on, financing, credit, BNPL (Buy Now Pay Later) companies as well as rental companies can maintain regular access to a customer's banking data over a period of 180 days, as provided for by the PSD2 directive of 2022. Although this extension to 180 days was included in the directive from 2022, its effective implementation, initially limited to 90 days, was only adopted by banks from spring/summer 2024. Meelo, anticipating this evolution, has positioned itself as a key player in the field, offering complete consent management, unrivaled categorization of transactions and an efficient solvency score to optimize customer journeys and prevent risks . In this article, we'll explore the main reasons why integrating open banking continuous access into your customer journeys is a winning strategy, also discussing the unique benefits that Meelo can bring to this solution.
Open Banking in Continuous Access

1 – Take advantage of the power of 180-day continuous access for effective monitoring

 

The PSD2 directive now allows continuous access to a customer's banking data for 180 days on a single consent. With this innovation, Meelo can update information continuously without having to ask for permission each time, making the process smooth and frictionless for the customer. These 180 days of continuous access are a real revolution: they allow data to be collected and refreshed on a regular basis, which is particularly useful for credit companies wishing to monitor the solvency of their customers in real time. 

This long-term accessibility not only makes it possible to monitor financial flows, but it also offers the possibility of detecting signs of financial risk well in advance. If a customer experiences difficulties over three consecutive monthly payments, for example, Meelo can refresh the data and provide a complete, up-to-date analysis of the situation, making the collection process easier. 

2 – Personalize customer journeys based on financial profile

One of the major advantages of continuous access is the possibility of personalizing the customer journey according to their financial profile. For example, for customers with proven solvency and good regularity in their payments, continuous access can be activated less frequently. On the other hand, for customers who are more at risk, it is possible to define regular automatic updates to better anticipate collection prevention and/or over-indebtedness needs. 

Thanks to its advanced categorization of transactions and its solvency score, Meelo allows companies to adapt their level of vigilance according to the profile of each customer, which considerably improves the efficiency of the journeys and optimizes the chances of recovery.

3 – Benefit from preventive and curative vision with real-time alerts

Continuous access offers both a preventive and curative approach, allowing you to react quickly to signs of financial failure. With Meelo, businesses can enable automatic or on-demand refreshes, as frequently as needed, to monitor key metrics and avoid potential payment delays. This proactive monitoring reduces collection risk and improves the debt recovery rate. 

If a problem is detected (for example, a delay on several monthly payments), the automatic refresh can trigger a notification, thus alerting the collection teams and facilitating rapid and targeted contact. Also, as soon as money arrives in the account, an alert can be activated to recover the debt as quickly as possible.

Meelo reduces financial risks and optimizes your decisions in real time.

4. Adapt continuous access to your specific needs (B2B, B2C, BNPL)

Continuous access needs may vary by sector and vertical. Meelo offers an adaptable solution for several use cases: 

B2B : Ideal for monitoring the financial health of client companies in the context of recurring loans or financing.

B2C : Useful for recurring payments or subscription services.

BNPL (Buy Now Pay Later) : Particularly relevant for BNPL offers, continuous access makes it possible to regularly check the customer's solvency, in order to minimize the risk of non-payment.

Meelo thus makes it possible to calibrate the use of open banking in continuous access according to the specific requirements of each sector, maximizing the profitability and efficiency of financial processes.

5. Reduce collection costs with an accurate understanding of the financial situation

Collection costs often represent a significant item in credit companies. Thanks to continuous access to banking data, you can anticipate payment difficulties and adapt interventions according to the customer's real situation. Meelo allows this monitoring to be carried out precisely and cost-effectively. This way, even in the event of payment difficulties, you can react proactively, while keeping costs under control.

6. Improve consent management with a simple and effective interface

In a context where compliance with GDPR and PSD2 is crucial, consent management is a key factor for any company using open banking. Meelo stands out by offering an interface dedicated to consent management, allowing users to give and revoke their authorization with ease. This means that a customer can, if they wish, withdraw their consent at any time to no longer be charged for the bank feed, thus increasing transparency and control. 

Meelo is currently one of the few players to offer such integrated consent management functionality, making it a solution of choice for businesses wishing to ensure regulatory compliance and customer trust.

7. Guarantee GDPR and PSD2 compliance with dedicated DPO support

Continuous access involves regular collection of banking data, which requires rigorous compliance with GDPR and PSD2 regulations. Meelo supports its clients to ensure compliance at every step, from data collection to consent management. In addition to ensuring that all data flows are compliant, we implement continuous monitoring to ensure that data is secure and protected, providing a reliable and ethical solution. 

For credit and finance companies, this compliance assistance is a major asset that allows them to focus on their core business, with complete peace of mind.

Want to strengthen the security of your customer journeys?

Conclusion: Opt for the future of open banking with Meelo’s continuous access  

By integrating continuous access open banking into your customer journeys, you not only optimize your collection processes, but you also improve the user experience, while guaranteeing exemplary compliance. With Meelo, businesses not only benefit from continuous access to banking data, but also from advanced categorization and an unrivaled credit score. This powerful combination makes it possible to act preventively and curatively, while offering a smooth, secure and personalized journey to each customer. 

To maximize results, continuous access open banking with Meelo becomes an essential solution for any company seeking to position itself as a leader in solvency management and customer relationship optimization.

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