Rental for retailers: Meelo secures your income

The retail sector crosses a major transformation, stimulated by the development of circular trade and the evolution of consumer expectations. Customers are looking for more and more flexibility and a more responsible approach to consumption, which pushes retailers to rethink their economic models. One of the major changes lies in the development of rental rather than sales. This model offers a direct response to growing demand for more sustainable consumption, and allows brands to capture new customer segments. But to make this mutation a success, retailers need efficient, flexible and secure tools. An innovative SaaS B2B platform and thought for retail becomes a strategic lever to meet these challenges. It makes it possible to effectively structure the rental offers, while optimizing the management of inventory, omnichannel logistics and recurring payments. This is only possible thanks to the integration of advanced technology, including Meelo, a key player in optimizing the customer route via open banking and artificial intelligence.
Meelo open banking retailers rental

Guarantee a responsible and secure rental thanks to AI and Open Banking for retailers 

In an economic model based on rental, management of solvency and fraud is crucial. Meelo intervenes upstream with his owner scores , in particular the solvency score and the identity fraud score. These tools are integrated directly into the user route and make it possible to assess the capacity of a customer to rent in a responsible manner and to identify weak signals which could indicate a fraud attempt. 

Meelo scoring, fueled by open banking , artificial intelligence and open data , assesses in real time financial behavior and customer consumption habits, while fully respecting the RGPD standards. Unlike traditional solutions, this approach does not retain sensitive user data, thus guaranteeing maximum transparency and reinforced confidence in the rental route. The objective is to simplify the customer experience by reducing friction due to manual checks, while allowing retailers to make informed decisions.  

Meelo: a technology that evolves with the growth of retail 

The SaaS platform used by retailers is based on a robust and scalable technological base, designed to adapt to the challenges of brands, whether local or international. Thanks to integrations with tools like CEGID Retail or Retail Analytics , the platform allows continuous performance analysis , optimized stock management , and strategic management worldwide. Retailers can thus adjust their supply in real time, anticipate demand and optimize the management of their inventory while remaining reactive in the face of the needs of their customers. 

Reduce risks, increase inclusion: a sustainable competitive advantage 

What distinguishes this solution is its ability to transform rental into an accessible and inclusive growth lever. Meelo 's intelligent approach , retailers can offer their rental products to a wider customer base , including profiles often left behind in traditional systems: students, young workers, self -employed, etc. The Meelo scoring makes it possible to reconcile economic performance and social responsibility, thus giving the brands a competitive advantage in an evolving market. 

In summary: the perfect alliance for a durable and efficient retail 

The association of the SaaS platform specializing in the management of rental offers and Meelo offers a modern and efficient response to retail challenges. By securing recurring payments, reducing the risk of fraud and expanding the basis of eligible customers, this solution allows brands to position themselves as responsible and agile players in an ever more demanding consumption environment. 

In a world where rental becomes an increasingly popular mode of consumption, this technological solution is much more than a simple innovation: it becomes a real revolution for retailers who wish to remain competitive while meeting the expectations of modern consumers. 

Do you want to keep a step ahead of fraudsters and secure your funding? 

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